Where the portfolio shows what I built and shipped, these three stories explain the thinking behind it: what the problem actually was, what I decided and why, what happened, and what I would do differently.
Platform Positioning
Cisco Security Cloud · Cybersecurity · 2021–2024
Cisco was moving from selling point products to selling a platform. One brand-level claim, and everything below it developed by persona. Sole author on the campaign assets behind $100M+ in annual pipeline.
$100M+
annual pipeline supported
AI Content Workflows
Enterprise security and B2B technology clients · 2024–present
Every writer had their own prompt and no two produced the same output, so adopting AI had made the work slower. What the guardrails contain, where the line sits on human review, and why getting people to slow down was harder than building the system.
~1/3
faster from ideation to publication
Brand Voice
Censys · Cybersecurity · 2024–2025
Censys read the same as every other security vendor in the space. Rebuilding the voice so other people could write in it, rewriting every solution and landing page, and turning a LinkedIn account that only spoke up to announce things into one practitioners followed.
10%+
organic reach growth in Q1
Looking for the work itself? The portfolio has web pages, ebooks, blogs, emails, social, and customer stories across cybersecurity, edtech, and enterprise tech.
Marianne Chrisos 