Content direction, strategy, and writing | Comfortable with complexity
I’m a content leader, marketing strategist, copywriter, and brand storyteller who’s worked across startups, scaleups, and enterprise orgs. Well over a decade in, I’ve worked across the full content stack — strategy, thought leadership, demand gen, product launches, rebrands, reporting on results — for companies like Cisco, Instructure, Gartner, and Censys. Strong feelings on the Oxford comma and title case.
Strategy and brand
- Content strategy: messaging frameworks, positioning, integrated campaign planning
- Brand voice: style guides, rebrands, voice and tone documentation
Editorial and thought leadership
- Thought leadership: blogs, whitepapers, ebooks, research reports
- Research writing: translating complex data and analysis for executive audiences
Systems, AI, and operations
- AI-enabled workflow design: custom projects, brand voice systems, drafting infrastructure
- Editorial and content operations: managing workflows, agencies, freelancers, and review cycles
Demand and channels
- Demand gen and campaign content: ebooks, case studies, landing pages, email nurtures, explainer videos
- SEO and web content: optimization, customer journey, positioning, conversion
- Social media: strategy, content, platform growth, YouTube Shorts
- Podcast production and webinar development: topic development, scripting, speaker prep, repurposing
