Content strategy and writing
Comfortable with complexity

I’m a content marketer, copywriter, and brand storyteller who’s worked across startups, scaleups, and enterprise orgs. Well over a decade in, I’ve worked across the full content stack — strategy, thought leadership, demand gen, product launches, rebrands, reporting on results — for companies like Cisco, Instructure, Gartner, and Censys. Strong feelings on the Oxford comma and title case.

Content strategy: messaging frameworks, positioning, integrated campaign planning

Thought leadership: blogs, whitepapers, ebooks, research reports

Podcast production and webinar development: topic development, scripting, speaker prep, repurposing

AI-enabled workflow design: custom projects, brand voice systems, drafting infrastructure

SEO and web content: optimization, customer journey, positioning, conversion

Demand gen and campaign content: ebooks, case studies, landing pages, email nurtures, explainer videos

Research writing: translating complex data and analysis for executive audiences

Brand voice: style guides, rebrands, voice and tone documentation

Social media: strategy, content, platform growth, YouTube shorts

Editorial and content operations: managing workflows, agencies, freelancers, and review cycles